playful in feel, precise in function.
a digital experience designed to feel as intuitive as it is beautiful. i restructured the site around how customers actually shop: streamlining navigation, clarifying offerings, and expanding audience reach while leveraging the brand’s softness and charm.
“working with hil completely changed how our customers experience our business online. she took the time to understand how people actually shop for flowers and translated that into a site that feels effortless to use—and still beautifully aligned with our brand. we’ve seen a noticeable increase in inquiries and orders, but more importantly, everything just feels clearer and more intentional.” —sarah, owner
web, content and copywriting, image curation, user experience, marketing, SEO