HIL SHORT PORTFOLIO
I am a graphic designer and writer. I have experience in brand identity, design systems, and image making. As a writer, I have a clear, concise voice. I bring clarity to complex topics.
I am a joyful collaborator who loves working with passionate individuals.
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Instagram 01 THE CLASSICS COMPANYWEB + PRINT
CLIENT: The Classics Company
DELIVERABLES: Brand identity, design system, print materials, custom imagery, information architecture, copy.
theclassicscompany.orgI developed the custom wordmark for this new non-profit who wanted to avoid equating classic with old-timey. I took inspiration from old lettering with the L–A relationship and took care to balance out the word “classics” by selecting a typeface with large character width for the C but a smaller character width for the A and S.
I particularly like the deployment of the trapezoid across multiple medias: the movement on the website, crossing from the front to the back, taking center stage, and a detail on a footer. The client was inspired by the quote “the stage is now,” so the stage stays with us throughout the system.